Korea
English
Tourism website renewal
Strengthen marketing capability by enhancing website functions
Our client
- Korean Tourism Organization under the Ministry of Culture and Tourism
Challenges and needs
- As Korean tourism showed a significant increase over the last few years, online marketing has turned into one key channel to attract tourists
- Client’s web design was outdated and offered limited information and functions
- Many difficulties in operation to support promotion in line with marketing strategy
Our work
- Conducted a comprehensive analysis of the current website, market benchmarking and trendy UI/UX in the market
- Worked with the client to define optimal UI/UX, Contents & Events management
- improvement features to attract re-visitation of targeted users.
Outcome
- The website has been optimized for marketing and has 10 times more traffic than the old version. (2.2 million accesses/ 7days)
